FERRARI named Most Powerful Brand

Delia Posadino Kiel Dp&K Blog

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Ferrari

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DP&K FERRARI the Most Powerful Brand
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The Brand Finance Global 500, released yesterday, is an annual study conducted by leading brand valuation consultancy Brand Finance. The world’s biggest brands are put to the test and evaluated to determine which are the most powerful and most valuable. Ferrari is the world’s most powerful brand. The legendary Italian carmaker scores highly on a wide variety of measures on Brand Finance’s Brand Strength Index, from desirability, loyalty and consumer sentiment to visual identity, online presence and employee satisfaction. Ferrari is one of only eleven brands (including Google, Hermès, Coca-Cola, Disney, Rolex and F1 racing rivals Red Bull) to be awarded an AAA+ brand rating and has the highest overall score.
see more at: bit.ly/1ggJZfc

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